Customer segmentation

Get to know your customers and learn about the process of dividing a broad consumer market into sub-groups of consumers (segments) based on shared characteristics such as geography, demographic, behaviour and psychographic.

Dashboards and web apps

Learn how to create compelling dashboards and how to publish, share and secure them. The course discusses the pros and cons of various technologies and provides in-depth experience of developing web applications in the R framework Shiny.

Report automation

Learn how to automate your company’s reporting requirements quickly and effectively with the R Markdown package. Generate reports in various formats such as HTML, pdf, slideshow, Microsoft Word, PowerPoint or Excel document.

Reproducible analysis

Reproducible analysis is the practice of distributing all data, code and tools required to produce the results obtained through an analysis. Making an analysis reproducible may be the lowest hanging fruit to improve analytical outputs and processes.